Masttro vs Addepar vs Asora: 7 Differences for Family Office Buyers

1. Data Aggregation & Asset Visibility for SFOs

Use case: “We have assets with multiple banks, plus direct/private investments. We need a single source of truth across everything—including alternatives and non-bankable assets.”

• Addepar has thousands of custodian connections and handles large public financial data aggregation well, but the setup can be overwhelming for lean teams seeking help with informed investment decisions. Family offices with accounts in smaller or regional institutions may have trouble connecting to Addepar, and data mapping cannot be customised.
• Masttro provides solid global aggregation with good wealth mapping and DocAI for automated document processing, though both Masttro and Asora require more manual input for alternatives and private investments.
• Asora automatically aggregates data from banks and custodians, offering flexible data mapping and high data quality – even for smaller or regional institutions. Thanks to Asora’s automated data capture, Omnia Capital Partners eliminated three-week manual reporting processes, achieving a single source of truth for client wealth. Plus, Asora guarantees it can build new connections with any bank that provides a data feed.

2. Performance & Reporting for Family Members

Use case: “Our principals want quick, understandable performance snapshots across all entities, currencies, and alternatives.”

• Addepar delivers comprehensive data analytics and management, but often overwhelms family principals with complexity and technical jargon. While Addepar offers a client portal that admins can set up for families, many principals ultimately rely on PDF reports due to the platform’s complexity.
• Masttro provides consolidated reporting capabilities but can feel cumbersome for quick insights and requires technical know-how to customize.
• Asora prioritizes usability with performance-monitoring dashboards that family members can actually understand and customize without technical support. Bardfour Family Office finds Asora simple for the family to use, but flexible enough for the team to grow into.

3. Integrations & Workflow Support for Lean SFO Teams

Use case: “We want our tech to talk to our accountant, CRM, and legacy systems with minimal manual work.”

• Addepar offers extensive API access but requires technical resources and developer expertise to implement.
• Masttro provides standard integrations but workflows often need manual intervention and ongoing maintenance.
• Asora focuses on practical automation for lean teams, offering automated reconciliation, workflow support, and portfolio management – all without requiring dedicated IT staff. Integrations are built natively into the platform, delivering an end-to-end solution for various stakeholders.

4. User Experience — Adoption by SFO Staff & Family Members

Use case: “We need a wealth management solution that’s easy for staff, family members, financial advisors, and wealth advisors to actually use without months of onboarding.”

• Masttro can feel complex and traditional, demanding upfront training and ongoing support for usage.
• Addepar is powerful but notoriously difficult for non-technical users to navigate without extensive training. It typically requires a dedicated individual or small team to manage data in the system, and due to its high level of customisation, implementation timelines can be significantly long.
• Asora prioritizes intuitive design so family members can access complex portfolio information through native mobile apps (no long training required). The platform’s intuitive user interface means principals actually use it instead of reverting to requesting reports from staff.

5. Security, Privacy & Compliance for SFOs

Use case: “We’re dealing with sensitive family data, global privacy laws, and internal trust issues.”

• Addepar provides comprehensive compliance features with detailed audit trails and enterprise-grade security infrastructure, and is SOC2 compliant.
• Masttro offers robust security protocols with good document sharing controls and standard compliance certifications.
• Asora combines bank-level encryption with granular access controls designed for family financial data privacy and is both GDPR- and ISO27001-compliant. Omnia Capital Partners said Asora’s document management helped them reduce email file sharing by over 50%.

6. Onboarding, Service & Support for SFO Success

Use case: “We can’t spend 6 months implementing a new system. What does onboarding, training, and ongoing support really look like?”

• Addepar typically requires 3-6 months of implementation, but can take longer based on the level of customization required with enterprise-style support that can feel impersonal and ticket-driven.
• Masttro involves lengthy setup processes with limited ongoing support for family office specific needs.
• Asora delivers value fast, with most clients live on the platform within 4–6 weeks, supported by dedicated onboarding teams who understand family office operations.

7. SFO-Specific Features & Differentiators

Use case: “We need unique SFO management software for multi-entity asset owners, private deal tracking, family governance, etc.”

• Addepar handles complex ownership structures comprehensively but can be overkill for pure family office needs with unnecessary institutional features.
• Masttro offers wealth mapping and global capabilities but lacks deep SFO focus and purpose-built family office workflows.
• Asora is built exclusively for family offices, offering automated data aggregation, ownership structure visualization through the Wealth Map, and timely dashboards for clear, actionable insights. The platform provides comprehensive multi-entity accounting with look-through visibility, and features like pipeline tracking to match real-world family office needs.

Bardfour Family Office was live on Asora in under 4 weeks and uses the platform to guide estate planning discussions. With Asora’s full ownership view, they can easily restructure entities and ensure assets are held in the right structures.

FAQs about Masttro vs Addepar vs Asora