Asora: The Modern Masttro Alternative

Asora stands out as a modern and user-friendly Masttro alternative that specifically tailors to the needs and use cases of family offices.  

Asora is tailored for family offices focusing on automated data aggregation, alternative investments, and private asset tracking. It’s ideal for those who want a modern easy to use tool to track total family wealth and offers a flexible pricing structure, making it accessible for family offices of various sizes.  

Masttro, meanwhile, is a wealth management platform aimed at a broader range of wealth management firms It focuses on comprehensive, global wealth aggregation with a large range of custodian integrations and a flat-rate pricing model.  

CORE FUNCTIONALITY

Asora centers its solution on data aggregation specifically tailored for family office portfolios, containing private equity, venture capital, real estate, hedge funds, private property and collectibles. The platform enables family offices to centralise a broad range of data sources and have access to information on demand through a collaborative easy to use interface.  

Masttro is a wealth management platform for tracking total net worth and providing a centralised view of all wealth data. It offers customisable dashboards to simplify portfolio management and a way to securely share data.  

Unlike Masttro, which offers a broader approach to wealth management, Asora was designed specifically for family offices with complex, diverse portfolios that include significant private investments. Asora’s flexibility enables each family office to see exactly the data they need in a format that best suits their decision-making process.  

USER EXPERIENCE

Asora is built with a modern, intuitive interface that aims to make wealth tracking easily accessible for every family office team member. The softwareis designed so that principals can easily access information on web or mobilemaking it accessible for users without extensive financial or technical backgrounds. It focuses also on supporting workflows especially on private assets such as tracking pipeline and assigning tasks. 

Masttro offers an interactive, customisable client experience but relies on a more traditional dashboard design that may feel less intuitive to some users.  

While Masttro also offers a user-friendly experience, Asora’s interface is highly optimised for family offices specifically, prioritising ease of use and accessibility for private market-focused needs. 

DATA CONNECTIONS

Asora offers integrations with leading banks and custodians and provides a Data Connect guarantee – as long as your bank makes a data feed available, Asora will connect them to the platform.  

Masttro integrates with custodians globally, providing extensive data aggregation and supporting a range of asset classes. This depth of integration is valuable for offices managing global, diversified portfolios.  

Both platforms handle extensive integration capabilities. While Masttro’s extensive pre-built integrations reflect its established presence, Asora’s modern structure is designed to handle complex mappings and its Data Connect guarantee means that if a family office’s bank provides a datafeed they will be able to access it on the platform. 

PRICING

Asora provides competitive pricing overall and through it’s a tiered-fee subscription model, pricing scales based on the size of the family office making it also accessible for smaller family offices. 

Masttro employs a flat-rate pricing model that does not scale with assets under management (AUM), providing transparent pricing.  

Asora’s pricing is structured to fit the size of a range of family offices, offering a more flexible cost model. For smaller family offices or those looking to grow, this tiered subscription model can be more accessible. 

While Masttro offers a strong, secure platform for general wealth management, Asora’s specialised tools, configurable options, and focus on private assets make it a superior choice for family offices. By tailoring its features to the unique challenges family offices face, Asora provides a more precise, adaptable, and efficient solution for managing private wealth and complex requirements.