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Private Assets

Track your family office’s private investments in one place

Get a clear, current view of your private assets across entities, managers and asset classes.
Capture every detail, centralise documentation, and make informed decisions.

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The problem with tracking private assets manually

Tracking private equity, venture capital, real estate and direct investments is often fragmented and manual. Your data lives in spreadsheets, PDFs and portals, making it difficult to get a complete view. 

Without a consistent, structured approach, you risk missing capital calls, losing important documents or struggling to stay on top of valuations. Reporting becomes reactive and time-consuming. 

Asora changes that. It helps you bring order to the unstructured. You can track all your private assets and related documents in one place, using tools designed specifically for family offices. 

Take control of your private investment data

Everything you need to manage private assets

  • Track valuations and transactions across all your private investments, with structured data that supports reporting and decision-making. 
  • Record commitment amounts, invested capital, capital calls and distributions. 
  • Group assets by type, entity, manager or strategy to match your portfolio structure. 
  • Add notes and documents to keep everything in context. 

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Track every private asset without the chaos.

Keep your property, private equity, and collectables in one place. Capture the details that matter and stay organised, no matter how complex your portfolio. 

Make your data work the way you do.

Add custom fields to record the info you care about. Group assets by family, entity, or strategy to reflect how you manage wealth behind the scenes.

Stay ahead of shifting valuations.

Track value changes over time using your preferred valuation method. Log fair value movements and keep a full history for audits, reviews, or just peace of mind.

Know your true net worth, anytime.

See all private assets in real time with live dashboards. Break it down by asset type — from art to equity — and drill into the details whenever you need to.

“What used to take several hours or even days to compile reports each month can now be done in minutes with automated, real-time reports.”

Donald Campbell, Capstone Family Office

Read the full case study ↗

Paul Bakker, Omnia Capital Partners

SECURITY

A secure home for your
financial data.

Asora offers a multi-faceted data security program to ensure the confidentiality and integrity of your data.

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ISO27001 certified, GDPR compliant

Run your family office securely. Asora meets the latest security best practices and principles.

Always Encrypted

Data is stored with end-to-end encryption, so only you choose who can view and access it.

Penetration Testing

Asora conducts regular penetration testing to identify & strengthen weak points.

FAQs: Private assets tracking for family offices

What types of private assets can I track in Asora?

You can track private equity, venture capital, direct deals, real estate, funds and other alternatives, with custom categories.

Can I upload documents related to private assets?

Yes. You can attach drawdown notices, valuation statements, capital call notices and any other relevant files to each asset.

Can I track valuations over time?

Yes. Asora supports historical valuations and fair value updates, so you can review performance over time.

Will private assets show in performance reporting?

Yes. You can include private assets in your consolidated performance and net worth reporting, using consistent metrics across asset classes.

Can I assign private assets to specific entities or owners?

Yes. You can assign assets to one or more entities or owners, and filter or report by entity, manager, strategy or other dimensions.

How do I securely store and share documents related to private assets in Asora?

You can store, access and share sensitive documents through Asora’s secure document vault. Structure folders to match your needs, apply permissions by user or entity, and keep everything linked to the relevant assets. This removes the risks of emailing confidential information and ensures your documents stay organised and protected.

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Explore Asora’s other features

Data Aggregation

Eliminate manual aggregation, standardisation and reconciliation with secure, automated feeds. 

Performance Monitoring

Customise performance reporting and monitor your family portfolio’s capital pools with relevant metrics.

Mobile

Stay connected to your family office’s wealth — access portfolio data, documents and insights securely from your phone.

Automate your family office today

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GDPR-compliant and ISO 27001 certified

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