Omnia Capital Partners

THE PROBLEM TO SOLVE

Omnia Capital Partners is an investment-led multi family office based in Sydney, that was set up in 2019. Like most family offices, they dealt with multiple custodians, asset classes, currencies, and tax jurisdictions. The Australian market lacked a solution that could easily merge custodial information with anything that was non-custodial or directly held by their clients.  

Reporting for clients required significant manual work, collecting and manipulating data from various sources in order to create a static PDF report. The report took about three weeks to prepare, with the risk that the information was outdated. Omnia CP were looking for a solution that would help them consolidate all their clients’ wealth and offer a single source of truth with reporting on demand.  

RESULTS WITH ASORA

THE MAIN CRITERIA FOR SELECTION

Omnia CP wanted to ensure that the advice they were giving their families was based on accurate and timely data.  As sending documents over email carries cybersecurity risks, they wanted to be able to share documents securely and track who downloads them.  

As a client-centric firm with longstanding relationships, they seek to engage the next generation. They realised that to be able to do so they would need digital tools. 

DECIDING TO GO WITH ASORA

Omnia CP initially used their custodian to do total wealth reporting but found that it was overly restrictive for non-custodial assets. There were challenges in managing non-AUD assets and pricing private assets. It also didn’t have a way to capture documents or unstructured data such as notes against an asset.  

The firm looked at both new and established products. Often the new products were still in the beta stage; while established products would over-encumber them with unwanted features and functionality.   

Having looked at a broad suite of solutions, Omnia CP decided to go with Asora as it offered the features they needed to help enhance their clients’ experience but with an easy to use, modern interface.  

Asora’s security is one of its biggest strengths – the platform is ISO27001 certified and GDPR compliant. As well as their wealth data, Aora provides a single secure location for all the family’s documents through an encrypted vault. This avoids the emailing of sensitive information, reducing the risk of phishing, email hacking and other cyber threats.   

Asora also helped them automate data aggregation and data cleansing, enabling them to provide clients with accurate real-time data.   

With Asora’s encrypted vault, you can store all your data securely

THE EFFECTS OF USING ASORA

Asora is easy to implement, with a modular rollout – they have been able to roll out the secure document management feature first, followed by others. From an implementation and advisor usability perspective, Asora provided Omnia CP with comprehensive support.   

They’ve reduced files being sent through email by over 50%, with a target to get that close to zero. 

With Asora, you choose who has access to your data

LESSONS AND ADVICE FOR OTHER FAMILY OFFICES

Omnia CP believes family offices need a strategy for the secure sharing of data with owners.    

The next generation is more tech-savvy and is looking for solutions that remove the burden of paperwork and administration – they seek engagement through web and mobile rather than PDFs. 

Moving to new software can be intimidating, as family offices anticipate time and resource constraints. They found that having a phased rollout of the platform made it easier for the customers to adopt the platform and smoother for them to operate. 

FINAL REFLECTIONS

Omnia CP like that they are working with a company where the product is continuing to grow and develop and where they have a say in the product roadmap. 

They are excited about what future innovation in the product will bring and their ability to engage the next generation with a modern digital experience.