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Trademark Usage Guidelines

First, a reminder on the ground rules:

Asora, the asora logos, and other marks that we use are our trademarks (or simply, “marks”). The appearance, layout, color scheme, and design of the Asora site are part of Asora’s protected trade dress. As laid out in our Website TOU and Terms of Service, these are Asora’s intellectual property and you may not use them without our prior written permission. 

 If we think that your use of our property is in violation of any of our legal terms or these guidelines, or if we feel that your use isn’t in Asora’s best interest, we can revoke your right to use our property at any time. 

 If you’re looking to link to our site, republish our images, or reference our text content, check out our Content Usage Guidelines.

For journalists and the media:

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For everyone:

Your use of the marks should not suggest any sponsorship or endorsement by us, and shouldn’t confuse our brands with any other brands.

This means that you can’t place our marks and logos on your website (other than Academy or partner badges and certificates, or other program or affiliate logos that we provide to you) unless you receive written permission from us.

This also means that you can’t use or register a domain name that incorporates or is similar to our trademarks.

Please don’t do any of the following:

Combine any of our marks with your name, your marks, or any generic terms

Incorporate any of our marks into your name or logo

Change the color of our logo 

Photoshop or otherwise modify our logos

Use old versions of our logos

Use our sprocket logo as a letter in any word, other than where published by us

Add words directly around the logos

Overlap our logo with shapes or photos

Associate our marks with any vulgar, obscene, indecent or unlawful material

Translate our marks into other languages

You may use an Asora trademark, brand name, or product name (but not a stylized version of any Asora mark, and not any Asora logos or icons) in a referential phrase to describe that your business uses Asora or offers products or services related to Asora, and provided:

Your use of the Asora word mark is referential and less prominent than your own business name or brand in the rest of the description. An example would be “[Solution Partner’s] webinar for Asora® platform users “or “[Solution Partner] provides implementation services for users of Asora software.” 

Your use, mention, or reference to Asora and/or its products does not deprecate HubSpot and/or its products.

You do not use any Asora stylized logo, images, product icons, or other Asora-owned graphic symbols without Asora’s express written permission.

You include a disclaimer, such as: “This webinar is independent of Asora, Inc., and is not authorized by, endorsed by, sponsored by, affiliated with, or otherwise approved by Asora, Inc.”

You may not create a Twitter handle or other social media account whose username or title could suggest affiliation with or endorsement by us.

You may not use our marks in any advertising creative or copy (digital, social, PPC or otherwise). This includes phrases, such as “Asora Partner” or “Asora Design Certified”.

You may not use a trademark, domain name, or logo that is confusingly similar to our marks.

Looking to use one of our marks? Get in touch with us at