Asora vs Masttro: Which is the Right Family Office Software for You?

Asora vs. Masttro

Choosing the right family office software is crucial for modern family offices managing complex portfolios across multiple asset classes. The best family office software helps wealth owners access real-time insights, streamline operations, and make informed investment decisions while reducing manual work and human error. 

With so many investment management software options available in today’s financial landscapes, deciding on a platform can feel impossible for both single family offices and multi family offices.

In this article, we compare Asora vs Masttro to help family wealth managers, wealth advisors, and individual wealth owners make an informed decision about which platform best serves their wealth management needs.

Asora family office software

Asora is designed for modern family offices of all sizes, serving as both an operating and comprehensive platform for managing family wealth. It’s built for single family offices, multi family offices, and ultra high net worth individuals. Asora automates data aggregation, data mapping, and enrichment across liquid and illiquid assets. Key features include:

• Advanced Data Aggregation: Automated financial data collection from private banks, asset managers, and custodians reduces human error and manual processes.
• Wealth Map Visualization: Asora’s Wealth Map includes a powerful look-through mode that provides unparalleled transparency into underlying entities. Combined with Asora’s intuitive UI and seamless reporting integration, it sets a new standard in wealth structure visualisation.
• Digital On-Demand Reporting: Access custom reporting and automated reporting via web and mobile with consolidated reporting capabilities.
• Private Asset Tracking: Monitor private equity, hedge funds, alternative investments, and private assets with comprehensive investment tracking.
• State of the art Security: Always-on encryption and data protection guarantee client data and investment data remain secure.
• Multi-Currency Support: Handle complex portfolios across different currencies and asset classes

Masttro family office software

Masttro serves family offices, wealth professionals, and larger institutions by providing a complete platform to manage financial data across liquid assets and alternative assets. The platform caters to wealth managers and asset owners looking for portfolio management solutions. Key features include:

• Wealth Map Visualization: Detailed breakdown of ownership structures for family and asset owners.
• Multi-Asset Portfolio Management: Holistic view of client assets including private equity, real estate and alternative investments.
• Secure Document Sharing: Share documents securely with financial advisors and stakeholders.
• Platform Integration: Integrate with existing investment systems used by private equity firms and asset managers.

Asora vs Masttro: Pricing Models

Pricing Comparison for Family Offices

• Asora: Transparent tier-based pricing starting at €800/month ($900/month), designed to be fair and accessible for both single family offices and multi family offices. Includes all features, unlimited users, and optional add-ons for managing investments at scale.
• Masttro: Flat-fee pricing model with details not publicly available, typically suited for larger institutions and private equity firms.

Asora vs Masttro: Feature Comparison

Performance Reporting and Analytics

Masttro provides pre-set report templates for managing various data types and uses AI technology for fund reports, serving the reporting needs of advisors.

Asora offers tailored, on-demand reporting that wealth owners can download in PDF or Word format. The platform provides performance analytics and performance reporting with customizable functions, time frames, multi-currency options, and comprehensive data for better investment decisions.

Wealth Map and Ownership Visualization

Masttro’s wealth map shows detailed ownership structures but only tracks entities via owners.

Asora’s wealth map provides comprehensive look-through mode with precise ownership distribution analysis, essential for family offices moving between complex structures and managing family members’ interests.

Task Management and Operations

Masttro includes task management capabilities for coordinating activities between advisors and family members via its Control module. However, its tasking features may not be as tailored or seamlessly integrated into daily workflows as platforms designed with collaboration-first functionality.

Asora includes a comprehensive task board to assign responsibilities, monitor progress, and streamline operations across team members managing client assets.

Investment Tracking and Deal Management

Masttro does not support dedicated deal tracking for private investments or alternative assets.

Asora offers pipeline tracking for assets under review for team-wide information consistency when evaluating private equity, hedge funds, and other investments.

Historical Performance and Data Analytics

Masttro tracks month-to-month performance at the account level and requires manual uploads for historical data.

Asora provides detailed asset-level performance analytics over any period, offering cash flow forecasting and insights into individual asset performance across assets.

Why Asora is the Best Masttro Alternative for Family Offices

Modern User Interface for Wealth Management

Masttro’s older interface may impact usability and create a steep learning curve for families and wealth advisors. Asora’s modern, intuitive design ensures easy navigation without extensive training, making it ideal for modern family offices embracing digital transformation.

Flexible Pricing for All Family Office Sizes

Masttro’s flat fee pricing suits large enterprises and private equity firms but may not be cost-effective for smaller single family offices or emerging multi family offices. Asora’s tier-based pricing and add-ons cater to family offices of all sizes, from individual wealth owners to large family offices managing billions in assets.

Comprehensive Family Office Platform

While Masttro delivers powerful reporting and complex workflows, Asora offers a simpler, faster-to-deploy alternative that covers everything a family office needs to track and oversee their wealth:

• Flexible Data Aggregation: Seamlessly aggregates data from multiple sources – including private banks, custodians, and asset managers. Asora supports integration with any institution that provides a data feed, ensuring comprehensive and future-proof coverage across the family’s entire asset base.
• Document management with secure storage 
• Performance reporting across all asset and investment types
• Client data protection with robust security
  Multi-asset portfolios management including alternative assets and private investments

The Best Family Office Software for Modern Wealth Management

For family offices evaluating their technology needs, Asora provides a comprehensive solution that addresses the complex requirements of managing investments across multiple asset types, currencies, and families. Unlike alternatives that require extensive customization or lack modern features, Asora delivers:

• Consolidated reporting across all investment types
• Timely data for making decisions
• Integrated operations that reduce manual processes
• Scalable solutions for both single family offices and multi family offices
• Advanced security with GDPR compliance and ISO27001 certification protecting sensitive financial information

Whether you’re an advisor serving high net worth individuals, an asset manager coordinating with multiple family offices, or a family office professional managing complicated portfolios, Asora provides the tools needed for managing wealth.