Asora
Author

Adam Cleland

CEO & Founder, Asora

Family-office operator turned founder, building the software he wished he had at Argeau.

About Adam

Adam is CEO and co-founder of Asora, the family-office operating platform used by single and multi-family offices in 15+ countries to automate data aggregation, manage assets, and deliver consolidated reporting.

Before founding Asora in 2021, Adam co-founded Argeau — a multi-family office dedicated to empowering individuals and families of significant wealth to manage and oversee their affairs more effectively. That hands-on operator experience is what shapes Asora today: the product solves real problems he and his colleagues hit every day.

Adam's professional background combines deep technical knowledge in investment management, tax structuring, and wealth planning for high-net-worth investors with senior leadership responsibility for business strategy, digital transformation, and people development.

Areas of expertise

Family office softwareMulti-family office operationsConsolidated wealth reportingInvestment managementTax structuringWealth planningPrivate asset trackingDigital transformation

Articles by Adam (95)

Investments & Private Assets

Capital Call Forecasting: How Family Offices Plan for the Cash They Owe

Investments & Private Assets

Capital Call Forecasting: How Family Offices Plan for the Cash They Owe

Aug 13, 2026
Wealth Planning

Asset Management vs Wealth Management: Differences

Wealth Planning

Asset Management vs Wealth Management: Differences

Jul 24, 2026
Wealth Planning

Private Banking vs Wealth Management: 2026 Guide

Wealth Planning

Private Banking vs Wealth Management: 2026 Guide

Jul 24, 2026
Investments & Private Assets

Time-Weighted vs Money-Weighted Return (TWR vs MWRR)

Investments & Private Assets

Time-Weighted vs Money-Weighted Return (TWR vs MWRR)

Jul 24, 2026
Family Office Basics

Single Family Office vs Multi-Family Office (2026 Guide)

Family Office Basics

Single Family Office vs Multi-Family Office (2026 Guide)

Jul 21, 2026
Investments & Private Assets

DPI in Private Equity: Formula, Example and What Is Good

Investments & Private Assets

DPI in Private Equity: Formula, Example and What Is Good

Jul 18, 2026
Investments & Private Assets

RVPI in Private Equity: Formula, Example and What Is Good

Investments & Private Assets

RVPI in Private Equity: Formula, Example and What Is Good

Jul 17, 2026
Investments & Private Assets

TVPI in Private Equity: Formula, Example and TVPI vs DPI

Investments & Private Assets

TVPI in Private Equity: Formula, Example and TVPI vs DPI

Jul 16, 2026
Family Office Basics

Family Office Software for the Embedded CFO: When the Company's CFO Also Runs the Owner's Wealth

Family Office Basics

Family Office Software for the Embedded CFO: When the Company's CFO Also Runs the Owner's Wealth

Jun 4, 2026
Family Office Basics

Family Office Software for the Self-Running Wealth Principal: Run Your Own Wealth Without a Team

Family Office Basics

Family Office Software for the Self-Running Wealth Principal: Run Your Own Wealth Without a Team

Jun 4, 2026
Family Office Basics

What First-Generation Wealth Creators Should Know About Family Office Software, Before You Hire Anyone

Family Office Basics

What First-Generation Wealth Creators Should Know About Family Office Software, Before You Hire Anyone

Jun 4, 2026
Succession & NextGen

What the Next Generation Should Demand From the Family's Software, Before You Inherit the Mess

Succession & NextGen

What the Next Generation Should Demand From the Family's Software, Before You Inherit the Mess

Jun 4, 2026
Private Equity Valuation Methods for Family Offices in 2026
Investments & Private Assets

Private Equity Valuation Methods for Family Offices in 2026

Mar 26, 2026
Black Diamond Family Office vs Asora Wealth Platform
Software Guides

Black Diamond Family Office vs Asora Wealth Platform

Mar 24, 2026
Advent Axys Competitors: 10 Modern Alternatives in 2026
Software Guides

Advent Axys Competitors: 10 Modern Alternatives in 2026

Mar 23, 2026
Top Private Equity Reporting Software for 2026
Software Guides

Top Private Equity Reporting Software for 2026

Mar 17, 2026
Best Automated Reconciliation Software for Family Offices
Software Guides

Best Automated Reconciliation Software for Family Offices

Mar 13, 2026
Top Family Office Conference Events to Attend in 2026
Family Office Basics

Top Family Office Conference Events to Attend in 2026

Mar 1, 2026
Family Wealth Protection: 8 Steps to Secure Multigenerational Assets
Wealth Planning

Family Wealth Protection: 8 Steps to Secure Multigenerational Assets

Feb 16, 2026
Optimizing Family Office Document Management: Best Practices and Solutions
Operations & Governance

Optimizing Family Office Document Management: Best Practices and Solutions

Feb 15, 2026
Automated Reporting in Wealth Management: 9 Ways to Eliminate Manual Work
Reporting & Data

Automated Reporting in Wealth Management: 9 Ways to Eliminate Manual Work

Feb 9, 2026
Simplifying Family Office Compliance: 12 Things Every SFO Needs To Know
Operations & Governance

Simplifying Family Office Compliance: 12 Things Every SFO Needs To Know

Feb 7, 2026
10 Strategies for Improving Family Business Performance in 2026
Operations & Governance

10 Strategies for Improving Family Business Performance in 2026

Feb 4, 2026
How to Build a Family Office Investment Strategy in 2026
Investments & Private Assets

How to Build a Family Office Investment Strategy in 2026

Jan 31, 2026
How to Run an Ultra-High-Net-Worth (UHNW) Family Office in 2026
Family Office Basics

How to Run an Ultra-High-Net-Worth (UHNW) Family Office in 2026

Jan 26, 2026
Illiquid Assets Examples: Complete Guide for Single Family Offices
Investments & Private Assets

Illiquid Assets Examples: Complete Guide for Single Family Offices

Jan 24, 2026
How important is it to have a GDPR-compliant provider for your family office in 2026?
Security & Privacy

How important is it to have a GDPR-compliant provider for your family office in 2026?

Jan 20, 2026
How to Calculate Net Asset Value (NAV) for Private Assets
Reporting & Data

How to Calculate Net Asset Value (NAV) for Private Assets

Jan 18, 2026
Family Office Accounting Software: What to Buy, and When You Do Not Need It Yet
Software Guides

Family Office Accounting Software: What to Buy, and When You Do Not Need It Yet

Jan 17, 2026
AI for Wealth Management: 7 Real-World Applications in 2026
Technology

AI for Wealth Management: 7 Real-World Applications in 2026

Jan 16, 2026
5 Reasons to Automate Data Aggregation for Your Family Office
Reporting & Data

5 Reasons to Automate Data Aggregation for Your Family Office

Jan 15, 2026
How to Calculate MOIC Across Your Family Office Investments
Investments & Private Assets

How to Calculate MOIC Across Your Family Office Investments

Jan 12, 2026
The Benefits of Sustainable Investments for Family Offices in 2026
Investments & Private Assets

The Benefits of Sustainable Investments for Family Offices in 2026

Jan 12, 2026
What Is a Single Family Office (SFO)?
Family Office Basics

What Is a Single Family Office (SFO)?

Jan 9, 2026
8 Multi-Family Office Software Platforms: Side-by-Side Comparison in 2026
Software Guides

8 Multi-Family Office Software Platforms: Side-by-Side Comparison in 2026

Jan 7, 2026
What Is a Family Constitution and Why Your Family Office Needs One
Operations & Governance

What Is a Family Constitution and Why Your Family Office Needs One

Jan 3, 2026
The 4 Family Office Dashboards You Actually Need in 2026
Reporting & Data

The 4 Family Office Dashboards You Actually Need in 2026

Jan 3, 2026
Best Family Office Management Software
Software Guides

Best Family Office Management Software

Jan 2, 2026
7+ Best Practices for Creating Family Office Reports in 2026
Reporting & Data

7+ Best Practices for Creating Family Office Reports in 2026

Jan 2, 2026
How to Outsource Your Family Office Services (the Right Way) in 2026
Family Office Basics

How to Outsource Your Family Office Services (the Right Way) in 2026

Jan 1, 2026
Family Office Direct Investing vs Private Equity Funds: 10 Major Differences You Need to Know
Investments & Private Assets

Family Office Direct Investing vs Private Equity Funds: 10 Major Differences You Need to Know

Dec 31, 2025
Unlocking Data Analytics in Wealth Management: 10 Ways to Move Beyond Excel
Reporting & Data

Unlocking Data Analytics in Wealth Management: 10 Ways to Move Beyond Excel

Dec 29, 2025
5 Must-Follow Best Practices for Single-Family Offices
Operations & Governance

5 Must-Follow Best Practices for Single-Family Offices

Dec 15, 2025
The Complete Guide to Prepare Your Heirs for the Wealth Transfer
Succession & NextGen

The Complete Guide to Prepare Your Heirs for the Wealth Transfer

Dec 8, 2025
15 Best Practices for Better Family Office Portfolio Management in 2026
Investments & Private Assets

15 Best Practices for Better Family Office Portfolio Management in 2026

Dec 1, 2025
Family Business Succession: 10 Steps to Ensure a Smooth Transition
Succession & NextGen

Family Business Succession: 10 Steps to Ensure a Smooth Transition

Nov 24, 2025
Family Wealth Planning: 10 Essentials to Align Investments, Goals & Heirs
Wealth Planning

Family Wealth Planning: 10 Essentials to Align Investments, Goals & Heirs

Nov 22, 2025
Digital Transformation in Family Offices: Navigating the Future of Wealth Management
Technology

Digital Transformation in Family Offices: Navigating the Future of Wealth Management

Nov 20, 2025
Automated Reconciliation: 7 Steps to End Manual Errors
Reporting & Data

Automated Reconciliation: 7 Steps to End Manual Errors

Oct 19, 2025
Complete Guide to Family Office Data Aggregation
Reporting & Data

Complete Guide to Family Office Data Aggregation

Oct 14, 2025
Wealth Management CRM for Family Offices: What to Track Beyond Returns
Software Guides

Wealth Management CRM for Family Offices: What to Track Beyond Returns

Oct 11, 2025
9 Private Equity Portfolio Management Software in 2026
Software Guides

9 Private Equity Portfolio Management Software in 2026

Oct 7, 2025
10 Proven Strategies for Better Generational Wealth Planning
Succession & NextGen

10 Proven Strategies for Better Generational Wealth Planning

Sep 22, 2025
The Complete Guide to Ultra High Net Worth Wealth Management in 2026
Wealth Planning

The Complete Guide to Ultra High Net Worth Wealth Management in 2026

Sep 20, 2025
Mobile Wealth Management: How Family Offices Are Going Mobile in 2026
Technology

Mobile Wealth Management: How Family Offices Are Going Mobile in 2026

Sep 19, 2025
Family Office Wealth Management: 11 Mistakes to Avoid in 2026
Wealth Planning

Family Office Wealth Management: 11 Mistakes to Avoid in 2026

Sep 17, 2025
Wealth Mapping: How to Visualize Your Family's Financial Future
Reporting & Data

Wealth Mapping: How to Visualize Your Family's Financial Future

Sep 2, 2025
8 Landytech Competitors Family Offices Should Consider in 2026
Software Guides

8 Landytech Competitors Family Offices Should Consider in 2026

Aug 23, 2025
Guide to Family Governance Structure, Framework & Best Practices
Operations & Governance

Guide to Family Governance Structure, Framework & Best Practices

Aug 9, 2025
How to Start a Family Office: Complete Requirements and Setup Guide
Family Office Basics

How to Start a Family Office: Complete Requirements and Setup Guide

Aug 5, 2025
Single vs Multi-Family Office: Everything You Need to Know
Family Office Basics

Single vs Multi-Family Office: Everything You Need to Know

Aug 3, 2025
Multi-Family Office (MFO): Definition, Minimums and Fees
Family Office Basics

Multi-Family Office (MFO): Definition, Minimums and Fees

Aug 2, 2025
How to track alternative investments for family offices with Asora
Investments & Private Assets

How to track alternative investments for family offices with Asora

Mar 28, 2025
Financial Reporting for Family Offices with Asora
Reporting & Data

Financial Reporting for Family Offices with Asora

Mar 12, 2025
The Great Wealth Transfer
Succession & NextGen

The Great Wealth Transfer

Mar 5, 2025
Performance Reporting with Asora
Reporting & Data

Performance Reporting with Asora

Feb 26, 2025
Data Aggregation with Asora
Reporting & Data

Data Aggregation with Asora

Feb 12, 2025
Why a modern user interface is important for generational wealth transfer
Succession & NextGen

Why a modern user interface is important for generational wealth transfer

Feb 5, 2025
5 key capabilities of consolidated reporting platforms
Reporting & Data

5 key capabilities of consolidated reporting platforms

Jan 29, 2025
7 Benefits of a Family Office: Why Wealthy Families Choose One
Family Office Basics

7 Benefits of a Family Office: Why Wealthy Families Choose One

Jan 22, 2025
What defines a good consolidated reporting platform for family offices?
Reporting & Data

What defines a good consolidated reporting platform for family offices?

Jan 15, 2025
Cybersecurity in Family Office Software: Protecting Sensitive Data in 2026
Security & Privacy

Cybersecurity in Family Office Software: Protecting Sensitive Data in 2026

Jan 10, 2025
Managing Multi-Generational Wealth with Family Office Software
Succession & NextGen

Managing Multi-Generational Wealth with Family Office Software

Oct 7, 2024
The Benefits of Automated Reporting with Family Office Software
Reporting & Data

The Benefits of Automated Reporting with Family Office Software

Jun 27, 2024
Is your data strategy putting your family's wealth at risk? Find out with our free scorecard
Operations & Governance

Is your data strategy putting your family's wealth at risk? Find out with our free scorecard

Jun 19, 2024
10 Challenges Faced by Family Offices Using Spreadsheets
Technology

10 Challenges Faced by Family Offices Using Spreadsheets

May 30, 2024
Navigating Succession Planning for Family Offices
Succession & NextGen

Navigating Succession Planning for Family Offices

May 9, 2024
How software can help your family office with task management
Operations & Governance

How software can help your family office with task management

May 2, 2024
Key Takeaways: Defining family office success for the NextGen
Succession & NextGen

Key Takeaways: Defining family office success for the NextGen

Apr 30, 2024
How to Achieve Accurate Reporting for Family Offices in 2026
Reporting & Data

How to Achieve Accurate Reporting for Family Offices in 2026

Apr 16, 2024
Why your family office needs a single source of truth
Operations & Governance

Why your family office needs a single source of truth

Apr 2, 2024
Trends and Technologies Shaping the Wealth Management Industry
Technology

Trends and Technologies Shaping the Wealth Management Industry

Mar 28, 2024
How Family Office Software Manages Data Security & Privacy
Security & Privacy

How Family Office Software Manages Data Security & Privacy

Mar 26, 2024
How Family Office Software Simplifies Wealth Management
Technology

How Family Office Software Simplifies Wealth Management

Mar 21, 2024
How Family Office Software Can Help Manage Deal Flows
Investments & Private Assets

How Family Office Software Can Help Manage Deal Flows

Mar 19, 2024
Transforming Diversified Portfolios with Family Office Software
Investments & Private Assets

Transforming Diversified Portfolios with Family Office Software

Mar 14, 2024
Family Office Software vs Spreadsheets: What's the Better Choice?
Technology

Family Office Software vs Spreadsheets: What's the Better Choice?

Mar 12, 2024
Streamlining Communication with Family Office Software
Operations & Governance

Streamlining Communication with Family Office Software

Mar 7, 2024
Top 10 Family Offices Operational Challenges
Operations & Governance

Top 10 Family Offices Operational Challenges

Mar 5, 2024
Why Choose Family Offices For Your Wealth Management Needs
Family Office Basics

Why Choose Family Offices For Your Wealth Management Needs

Feb 27, 2024
How to Choose a Family Office Advisor
Family Office Basics

How to Choose a Family Office Advisor

Feb 22, 2024
How Family Office Software Can Enhance Real Estate Asset Management
Investments & Private Assets

How Family Office Software Can Enhance Real Estate Asset Management

Feb 20, 2024
Leveraging Family Office Software for Effective Budgeting
Operations & Governance

Leveraging Family Office Software for Effective Budgeting

Feb 15, 2024
Why is transparency important in family office reporting?
Reporting & Data

Why is transparency important in family office reporting?

Feb 11, 2024
Family Office Structure: SFO vs MFO vs VFO (2026 Guide)
Family Office Basics

Family Office Structure: SFO vs MFO vs VFO (2026 Guide)

Jul 27, 2023

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